This year, within the framework of the Smart City Expo Latam Congress, the “Zero Waste” campaign is launched, a pioneering self-management program, carried out in collaboration with the Puebla exhibition center, which promotes waste reduction and resource-savings during the event.


Zero Waste is focused on engaging visitors to live the Smart Cities experience.

Our exhibitors will join in promoting good business practices and implementing eco-friendly design innovations.

As an organization, we will exhibit actions adding to those of the venue, and will develop some good new practices.


  • The aim of this line is to replace the excessive use of printed advertising and media with new technological alternatives and digital tools that replace traditional materials.
  • Using apps as a means of advertising communication.
  • Limited use of stationery
  • Avoid using tents and/or banners made from petroleum derivatives or other materials harmful to the environment
  • Using QR codes or providing information to the attendee
  • Using LED or low power consumption lighting.
  • Unplugging your electronic devices when not in use.
  • This action allows us to reuse the discarded goods or products and give them an equal or different use to the one for which they were designed.
  • By implementing initiatives such as the use of light materials or recovered materials.
  • Using recyclable materials for booths, or from sustainable sources.
  • Reusing boxes or booth transport containers for other events.
  • Reusing the same booth for next events.
  • Using products and services that include basic sustainability guidelines or that show eco-labeling.
  • Using regional, seasonal, reusable and/or recyclable gifts or promotional items .
  • Action of collecting all types of materials for reuse, recycling or composting.
  • Analyzing that products can be disposed of easily and have no environmental impacts
  • Leftover materials such as office supplies, attendee gifts, pens, promotional materials and badges will be returned and reused. They will be donated to schools and other local institutions.
  • There will be collection of organic waste, such as food, to make it into compost. Food in good conditions from restaurants will be donated to a food bank.

Contact and more information

Alona Starostenko Sokolov
Aura Dávila López